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Chapter 4 – Measuring the Success of Strategic Initiatives MEASURING INFORMATION TECHNOLOGY’S SUCCESS -            Key performance indicator – measures that are tied to business drivers -            Metrics are detailed measures that feed KPIs -            Performance metrics fall into the nebulous area of business intelligence that is neither technology, nor business centered, but requires input from both IT and business professionals EFFICIENCY AND EFFECTIVENESS -            Efficiency IT metric – measures the performance of the IT system itself including throughput, speed, and availability -            Effectiveness IT metric – measures the impact IT has on business processes and activities including customer satisfaction, conversion rates, and sell-through increases BENCHMARKING – BASELINE METRICS -            Regardless of what is measured, how it is measured, and whether it is for the sake of efficiency or effectiveness, there must be  bench

Chapter 3 – Strategic Initiatives for implementing Competitive Advantages Strategies initiatives - Organizations can undertake high-profile strategic initiatives including; Supply chain management (SCM) Customers relationship management (CRM) Business process re engineering (BPR)   Enterprise resources planning (ERP) Supply Chain Management (SCM) -            It involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability -            Four basic components of supply chain management include; o          Supply chain strategy – strategy for managing all resources to meet customers demand o         Supply chain partner – partners throughout the supply chain that deliver finished products, raw materials and services o        Supply chain operation – schedule for production activities o       Supply chain logistics – product delivery process -            Ef

Chapter 2 – Identifying Competitive Advantage Introduction What is competitive advantage? -            A product or services that an organization’s customers place a greater value on than similar offerings from a competitor -            Unfortunately, CA is temporary because competitors keep duplicate the strategy. -            Then, the company should start the new competitive advantage Michael Porter’s Five Forces Model is useful tool to aid organization in challenging decision whether to join a new industry or industry segment 1.         Buyer Power ·           High – when buyers have many choices of whom to buy ·           Low – when their choices are few ·           To reduce buyer power (and create competitive advantage), an organization must make it more attractive to buy from the company not from the competitors ·           Best practices of IT based  -  Loyalty program in travel industry, for example rewards on fre

Chapter 1 – Business Driven Technology Why we need to study Information Technology (IT)? IT is everywhere in business. Understanding IT provides great insight to anyone learning about business. Information Technology’s Impact on Business Operations -            Organization typically operate by functional areas or functional silos -            Functional areas are interdepends Information Technology Basics -            Information technology (IT) – A field concerned with the use of technology in managing and processing information. IT is an important enabler of business success and innovation -            Management information system (MIS) – A general name for the business function and academic discipline covering the application of people, technologies and procedures to solve business problems. MIS is a business function, similar to Accounting, Finance, Operations and Human Resources. -            When beginning to learn about information techn